Online Advertising

Paid online advertising is an important tool in your armoury of building a high visibility web presence. The results are almost instantaneous with the short timeframes from submission to approval and posting of the advert. A key feature is that you only spend when someone already looking for your services clicks on your ad (the industry term is pay-per-click, or PPC).

Online advertising allows for the customization of advertisements not only in terms of design and message but also where it appears, thus potentially targeting your customers more accurately and displaying adverts where and when they will be the most effective.

Strategies include:

Demographic targeting – displays your ad to consumer based on their age, income, gender, etc.

Endemic targeting – displays your ad on specific sites relevant to your business type.

Remarketing – displays your ad to consumers who have previously visited your site.

Elevate Management Consulting works as an affiliate with ReachLocal for our client’s PPC and Display Banner Adverts. ReachLocal is not bound to any one publisher and multiple agreements allow them to cover 97% of the places where Australians search online (including agreements with Google AdWords™, Yahoo!® and MSN).

ReachLocal has the ability to maximize the value of each advertising dollar, priority technology that intelligently optimizes your campaign twice daily, shifting more of your advertising dollars to the keywords and sites that give you the most phone calls and contacts.

Elevate is proud of their association with ReachLocal, who ranks No. 1 on the current Deloitte Technology Fast 500 List. Working collaboratively with ReachLocal allows for a symbiotic relationship where by each party can pass on their findings so that they can be trialed across both PPC and SEO activities.